Anderson, C. (2009). Free: The Future of a Radical Price. Hyperion.

Audiweb. (2011). Audiweb Trends – Sintesi e analisi dei risultati della ricerca di base sulla diffusione dell’online in Italia – XI Edizione. Milano: Audiweb.

Baggio, R., Scott, N., Cooper, C., & Antonioli Corigliano, M. (2009). Advertising and word of mouth in tourism, a simulation study. In A. Fyall, M. Kozak, L. Andreu, J. Gnoth, & S. Lebe, Marketing innovations for sustainable destinations (pp. 13-22). Goodfellow Publishers.

Benway, J., & Lane, D. M. (1998). Banner blindness: The irony of attention grabbing on the World Wide Web. Human Factors and Ergonomics Society 42nd Annual Meeting, (pp. 463-467). Chicago.

Bronner, F., & De Hoog, R. (2010). Vacationers and eWOM: Who Posts, and Why, Where, and What? Journal of Travel Research, 50(1), pp. 15-26.

Bryce, M. (2007). Viral Marketing: Potential and Pitfalls. VDM Verlag Dr. Mueller e.K.

Cogno, E., & Dall’Ara, G. (1999). Comunicazione e tecnica pubblicitaria nel turismo. Franco Angeli.

Contactlab – Netcomm. (2010). Consumer Behaviour report 2010 – web, viaggi e vacanze.

Coppola, S., & Capasso, S. (2009). Turismo & mezzogiorno. Caratteri strutturali, potenzialità e dinamiche competitive dei contesti turistici meridionali. Napoli: Giannini.

Della Corte, V. (2009). Imprese e sistemi turistici. Il management. EGEA.

Dichter, E. (1966). How Word-of-Mouth Advertising Works. Harvard Business Review, 44, pp. 147-166.

Dodds, P., Muhamad, R., & Watts, D. J. (2003). An Experimental Study of Search in Global Social Networks. Science, 301(5634), pp. 827-829.

Drèze, X., & Hussherr, F.-X. (2003). Internet advertising: Is anybody watching? Journal of Interactive Marketing, 17(4), pp. 8-23.

Ejarque, J. (2009). Destination Marketing. La nuove frontiera della promo commercializzazione turistica. Milano: Hoepli.

Engel, J., Blackwell, R., & Miniard, P. (1993). Consumer Behavior. Fort Worth: Dryden Press.

Fabris, G. (2008). Societing. Il marketing nella società postmoderna. Milano: Egea.

Feldman, M. (2001). Viral Marketing Alert! [Visitato il 9 dicembre 2011]

Fraia, G. (2011). Social Media Marketing. Hoepli.

Franch, M. (2010). Marketing delle destinazioni turistiche – Metodi, approcci e strumenti. Milano: McGraw-Hill.

Giordana, F. (2004). La comunicazione del turismo tra immagine, immaginario e immaginazione. Franco Angeli.

Godes, D., & Mayzlin, D. (2004). Using Online Conversations to Study Word-of-Mouth Communication. Marketing Science, 23(4), pp. 545-560.

Godin, S. (2001). Unleashing the Ideavirus. Hyperion .

Goldfarb, A., & Tucker, C. (2011). Online Display Advertising: Targeting and Obtrusiveness. Marketing Science, 30(3).

Google. (2011). Google AdWords. [Visitato il 10 novembre 2011]

Gupta, R. (2011). Understanding how TripAdvisor is making the travel planning experience more social. [Visitato il 23 novembre 2011]

Hartmann, W., Manchanda, P., Nair, H., Bothner, M., Dodds, P., Godes, D., et al. (2008). Modelling social interactions: identification, empirical methods and policy implications. Marketing Letters, 19(3-4), pp. 287-304.

Hennig-Thurau, T., Gwinner, K., Walsh, G., & Gremler, D. (2004). Electronic word-of-mouth via consumer opinion platforms: what motivates consumers to articulate themselves on the Internet? Journal of Interactive Marketing, 18(1), pp. 38-52.

Hollis, N. (2005). Ten years of learning on how online advertising builds brands. Journal of Advertising Research, 45(2), p. 255.

Hong, Y., & Bing, C. (2011). Network Word-of-mouth Marketing Strategy on Basis of Human-oriented Societal Communication Theory. E-Business and E-Government (ICEE) 2011 International Conference, (pp. 1-4). Shanghai.

Huang, M., Cai, F., Tsang, A., & Zhou, N. (2011). Making your online voice loud: the critical role of WOM information. European Journal of Marketing, 45(7/8), pp. 1277-1297.

IAB. (2011). Ad Unit Guidelines. [Visitato il 9 dicembre 2011]

Jakob Nielsen. (2007). Banner Blindness: Old and New Findings. [Visitato il 12 novembre 2011]

Jansen, B. J., & Mullen, T. (2008). Sponsored search: an overview of the concept, history, and technology. Int. J. Electronic Business, 6(2), pp. 114-131.

Kaplan, A. M., & Haenlein, M. (2010). Users of the world, unite! The challenges and opportunities of Social Media. Business Horizons, 53(1), pp. 59-68.

Kaplan, A. M., & Haenlein, M. (2011). Two hearts in three-quarter time: How to waltz the social media/viral marketing dance. Business Horizons, 54, pp. 253-263.

Karinthy, F. (1929). Chains.

Katona, Z., Zubcsek, P., & Sarvary, M. (2011). Network Effects and Personal Influences: The Diffusion of an Online Social Network. Journal of Marketing Research, 48(3), 425-443.

Katz, E., & Lazarsfeld, P. (1955). Personal Influence: The Part Played by People in the Flow of Mass Communications. The Free Press.

Kirby, J., & Marsden, P. (2005). Connected Marketing: The Viral, Buzz and Word of Mouth Revolution. taylor & francis.

Kotler, P. (2007). Marketing del turismo. McGraw-Hill Companies.

Leskovec, J., & Horvitz, E. (2007). Planetary-Scale Views on an Instant-Messaging Network. Microsoft Research Technical Report.

Leskovec, J., Adamic, L., & Huberman, B. (2007). The Dynamics of Viral Marketing. ACM Transactions on the Web, 1(1), p. 39.

Levinson, J., & Hanley, P. (1983). Guerrilla Marketing: Cutting-edge Strategies for the 21st Century. Houghton Mifflin.

Libai, B., Biyalogorsky, E., & Gerstner, E. (2003). Setting Referral Fees in Affiliate Marketing. Journal of Service Research, 5(4), pp. 303-315.

Litvin, S., Goldsmith, R., & Pan, B. (2008). Electronic word-of-mouth in hospitality and tourism management. Tourism Management, 29(3), pp. 458-468.

Magnini, V. P., Crotts, J. C., & Zehrer, A. (2011). Understanding Customer Delight: An Application of Travel Blog Analysis. Journal of Travel Research, 50(5), pp. 535-545.

Marder, E. (1997). The Laws of Choice: Predicting Customer Behavior. Free Press.

Marocchini, A. (2011). Web marketing turistico. Case study: Edizioni Savine.

Martini, U. (2005). Management dei sistemi territoriali. Gestione e marketing delle destinazioni turistiche. Torino: Giappichelli.

Milgram, S. (1967). The Small World Problem. Psychology Today, 1(1), pp. 60-67.

Miller, M. (2011). The Ultimate Web Marketing Guide. Pearson Education.

Nielsen. (2007). Nielsen Online Global Consumer Study.

Osservatorio FCP. (2011). Ufficio Studi Osservatorio FCP – Assointernet. [Visitato il 12 ottobre 2011]

Paraskevas, A., Katsogridakis, I., Law, R., & Buhalis, D. (2011). Search Engine Marketing: Transforming Search Engines into Hotel Distribution Channels. Cornell Hospitality Quartely, XX(X), pp. 1-9.

Prandelli, E., & Verona, G. (2002). Marketing in rete – analisi e decisioni nell’economia digitale. Milano: McGraw-Hill.

Ratto, P. (2010). Le tipologie di pubblicità online. [Visitato il 29 ottobre 2011]

Reichheld, F. F., & Sasser, W. (1990). Zero defections: quality comes to services. Harvard Business Review, 68(5), pp. 105-111.

Rosen, E. (2002). The Anatomy of Buzz: How to Create Word of Mouth Marketing. Crown Business.

Silverman, G. (2001). The Secrets of Word-of-Mouth Marketing. Amacom – American Management Association.

Singel, R. (2010). Oct. 27, 1994: Web Gives Birth to Banner Ads. [Visitato il 3 novembre 2011]

Sparks, B., & Browning, V. (2011). The impact of online reviews on hotel booking intentions and perception of trust. Tourism Management, 32(6), pp. 1310-1323.

Stopponi, D. (2008). Definizione di Buzz marketing, Word of mouth e Viral marketing. [Visitato il 15 novembre 2011]

Sundaram, D., Mitra, K., & Webster, C. (1998). Word-of-Mouth Communications: A Motivational Analysis. Advances in Consumer Research, 25, pp. 527-531.

Tamma, M. (2002). Destination management: gestire prodotti e sistemi locali di offerta. In M. Franch, Destination Managemet, governare il turismo tra locale e globale. Giappichelli.

Toffler, A. (1970). Future Shock. Random House.

Torres, R. (2011). Creating ad campaigns for mobile devices. Online Marketing Strategies for Travel 2011 – The Americas & Caribbean. Miami: EyeforTravel.

Trusov, M., Bucklin, R. E., & Pauwels, K. H. (2009). Effects of Word-of-Mouth Versus Traditional Marketing: Findings from an Internet Social Networking Site. Journal of Marketing, 73, pp. 90-102.

Villanueva, J., Yoo, S., & Hanssens, D. (2008). The Impact of Marketing-Induced Versus Word-of-Mouth Customer Acquisition on Customer Equity Growth. Journal of Marketing Research, 45, pp. 48-59.

Watershed Publishing. (2007). Global Survey: Word-of-Mouth the Most Powerful Selling Tool. [Visitato il 17 ottobre 2011]

Wilson, R. F. (2003). The Five Mutable Laws of Web Marketing. [Visitato il 15 novembre 2011]

WOMMA – Word of Mouth Marketing Association. (2010). What is WOM Marketing? [Visitato il 10 ottobre 2011]

WOMMI – Word-of-Mouth Marketing Italia. (2009, 12 1). Come misurare il Buzz. [Visitato il 12 novembre 2011]

Word of Mouth Marketing Association. (2009). Code of Ethics and Standards of Conduct for the Word of Mouth Marketing Association. [Visitato il 20 novembre 2011]

Xiang, Z., & Gretzel, U. (2010). Role of social media in online travel information search. Tourism Management, 31, pp. 179-188.